Sang Fei is one of China’s biggest mobile communication enterprises with a large export market and a fast-emerging domestic brand presence. A core subsidiary of China Electronics Corporation (CEC) and SED Group, its strongest assets include a highly advanced research and development centre, modern manufacturing facilities, a comprehensive global marketing network, as well as an efficient logistics and distribution system.

It also recognizes quality as a key to the growth engine of the company, and insists on a consistent quality policy, which lays a solid foundation for the popularity of its products in domestic and overseas markets. All Sang Fei products have attained BABT quality certification, as well as those of ISO9001, ISO14001, OHSAS18001, TL9000, QC080000 and other international quality standards. Also actively being introduced into the company culture are 6 Sigma processes which will help advance quality standards further.

Sang Fei has evolved into a multi-million mobile communications player on the international stage since it was established in 1996 as a joint venture between electronics giant Royal Dutch Philips Electronics Ltd and SED. In 2007, its official buyout of Philip’s global mobile phone business of Philips, backed by decades of knowledge transfer from the Dutch company, marked the beginning of a new chapter in Sang Fei’s history.

Although it has retained the world-famous Philips brand for its mobile phone products, Sang Fei has stamped its own mark on the business. With an accumulated output exceeding tens of millions, its mobile phones are well recognized by both the industry and customers from home and abroad for their advanced technology, modern design, user-friendliness and value for money.